𝗕𝗲𝘀𝘁 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝘁𝗼 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝘂𝗽 𝗮 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗿𝗼𝗺 𝗘𝘀𝘄𝗮𝘁𝗶𝗻𝗶.
The E-Commerce store.
if you wanna buy online by visiting online stores its called online shopping and those websites that provides such kind of platform (websites where you can add products to a cart.) is call an Electronic Commerce store.
Setting up The Eswatini E-Commerce E-Store.
This is the part driving most non technical people crazy. Because they don’t understand online storefronts. They are missing out on businesses with a maximum running costs less than E200/month once set up is complete.
Luckily for you. This guide is a goldmine. Holding all the secretes for all of the non techy people with life changing ideas in Eswatini.
Let’s go over the basics. Leaving the coding and development to reputable developers like me. The process of setting up an online storefront will be child’s play after reading this checklist.
Most website designers, such as NERD, have need only to have a brief chat with you. 10minutes or less before they can tell you what actionable strategy your business needs to employ.
Get Domain Address & Hosting.
A domain name is the address where Internet users can access your website.
The domain name is used for finding and identifying computers on the Internet. Each domain name allows the use of professional business emails. Using your own domain offers branding benefits and secure communication.
Set Up The Desired Storefront Type.
Online storefronts sell virtually anything in any location. This guide focuses on the three popular E-Commerce website types that work best Eswatini.
(a) General Storefront Websites – The name says it all. A landing or home page is set up for you. Showcasing your brands products. Customers find and add items to their personal shopping cart.
This kind of online store is ideal for selling clothes, food and groceries, etc. Keep in mind the customer is conveniently shopping from their smartphone or computer.
(b) Booking Websites – This website type is ideal for people like me, I love being paid beforehand for my services.
Booking websites will suit any business in the personalized B2B or B2C sector imaginable. Completely converting any service into an Online Service Center.
Business size is past tense. From the large food chain franchise vs umfowethu selling ekasi’s chicken dust by the corner. To value based car washes, online schools, etc.
Convenient way the customer and business to handle service transactions. Allows reserving specific dates and times, clients can also fully detail their service needs directly during booking. Online bookings can be prepaid while you sleep.
(c) Digital products. This is a life saver for aspiring artists gunning make it in the arts and media business.
This type of website is ideal for selling and getting paid for downloadable items online. Forget publishing fees. Forget the recording label. If you have a soft copy and determination this the best time.
Prospects can preview and enjoy snippets of your products. Get detailed product information and reviews. They love your work? Great, they’ll purchase access to the restricted contentReceive Payments
Most people hate me right now. “Seriously dude why ungakacali lana nje. How do I get paid?”.
kaGogo way of receiving payments.
It can’t be “A Successful Guide to Successfull E-Commerce Business For Eswatini” without covering Eswatini’s locally adored methods of payment;
These three are similar actually. When the customer completes the order process they are provided with an “Order Reference”. This reference is in turn used in the “reason” field during the customer’s money transfer to the business’ payments number.
Once the money is received orders are manually confirmed by the sales team. Goods are delivered or service thereafter rendered.
Cash on Delivery.
Cash is king. Some business offer certain promises which require delivery before payments can be processed.
The 2022 way of receiving hustle free payments.
Receive direct VISA Card payments from your website. Your designer will recommend a suitable payment platform intergrations for your online storefront business.
Currently Eswatini banking facilities do not support receiving or integrating with most globally accepted online payment service providers.
A great solution is to set up using payment processing through South Africa merchant account providers such as PayFast.
Online merchants like payfast receive global payments on your behalf. You can then transfer your funds into your normal banking account for withdrawal.
Handling Product Delivery
(a) Your own transport is my personal favorite for established business. You’re just chill there and an order notification pops up. You simply confirm the order and drive over to your client.
(b) Local Couriers. Allows you to hand over transportation duties to the professionals. Ridding your business of overheads and time consuming deliveries. You are not in the logistics business afteral.
Things get a little bit tricky here for the SMEs. Leave a comment with your recommendations aswell. My no stress go to has been the Eswatini Postal service. I purchase padded envelopes from stationary shops (Usually Chinese shops have them). Drop the product inside along a thank you car. Finally send off the product to the customer’s shipping address.